02916oam 2200709I 450 991045793330332120200520144314.01-315-24966-91-283-28194-597866132819441-4094-2677-710.4324/9781315249667 (CKB)2550000000054604(EBL)775211(OCoLC)755929439(SSID)ssj0000538926(PQKBManifestationID)12224519(PQKBTitleCode)TC0000538926(PQKBWorkID)10568575(PQKB)10403092(MiAaPQ)EBC775211(MiAaPQ)EBC5293169(Au-PeEL)EBL775211(CaPaEBR)ebr10497490(CaONFJC)MIL328194(OCoLC)988388403(Au-PeEL)EBL5293169(CaONFJC)MIL997640(OCoLC)980848300(EXLCZ)99255000000005460420180706e20162011 uy 0engur|n|---|||||txtccrMarketing research with SAS Enterprise guide /Kristof Coussement, Nathalie Demoulin, Karine CharryLondon :Routledge,2016.1 online resource (317 p.)"A Gower Book"--cover.First published 2011 by Gower Publishing.1-138-44085-X 1-4094-2676-9 Includes bibliographical references and index.Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.Marketing researchData processingBusinessData processingElectronic books.Marketing researchData processing.BusinessData processing.658.8/3028553Coussement Kristof.945726Charry Karine1029142Demoulin Nathalie1029143MiAaPQMiAaPQMiAaPQBOOK9910457933303321Marketing research with SAS Enterprise guide2445399UNINA