02679oam 2200685I 450 991045791970332120200520144314.00-7890-1770-91-135-18664-20-203-86262-70-7890-3301-110.4324/9780203862629 (CKB)1000000000347841(EBL)244216(OCoLC)475965101(SSID)ssj0000198175(PQKBManifestationID)12056628(PQKBTitleCode)TC0000198175(PQKBWorkID)10168984(PQKB)10779560(MiAaPQ)EBC244216(Au-PeEL)EBL244216(CaPaEBR)ebr10795806(CaONFJC)MIL542334(OCoLC)868976355(EXLCZ)99100000000034784120180706d2011 uy 0engur|n|---|||||txtccrMarketing your business a guide to developing a strategic marketing plan /Ronald A. NykielNew York :Routledge,2011.1 online resource (330 p.)Best business booksBest business booksDescription based upon print version of record.1-306-11083-1 0-7890-1769-5 Includes bibliographical references and index.part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-steBest business books.MarketingDecision makingMarketingManagementMarketingPlanningElectronic books.MarketingDecision making.MarketingManagement.MarketingPlanning.658.8/02Nykiel Ronald A.504193MiAaPQMiAaPQMiAaPQBOOK9910457919703321Marketing your business2127546UNINA