02378nam 2200589 a 450 991045742280332120200520144314.01-283-68847-60-8144-1677-2(CKB)2550000000087020(EBL)863944(OCoLC)778074844(SSID)ssj0000598686(PQKBManifestationID)11410530(PQKBTitleCode)TC0000598686(PQKBWorkID)10591891(PQKB)10587572(MiAaPQ)EBC863944(CaSebORM)9780814416761(Au-PeEL)EBL863944(CaPaEBR)ebr10530655(CaONFJC)MIL400097(EXLCZ)99255000000008702020111212d2012 uy 0engur|n|---|||||txtccrBrand real[electronic resource] how smart companies live their brand promise and inspire fierce customer loyalty /Laurence Vincent1st editionNew York American Management Association20121 online resource (273 p.)Description based upon print version of record.0-8144-1676-4 Includes bibliographical references and index.Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.To create an exceptional brand experience, remember that sometimes less is more.Branding (Marketing)Customer loyaltyElectronic books.Branding (Marketing)Customer loyalty.658.8/27Vincent Laurence948644MiAaPQMiAaPQMiAaPQBOOK9910457422803321Brand real2144340UNINA02386nam 2200589 450 991048029640332120170918215958.01-4704-0229-7(CKB)3360000000464824(EBL)3114491(SSID)ssj0000889301(PQKBManifestationID)11482817(PQKBTitleCode)TC0000889301(PQKBWorkID)10894882(PQKB)11021460(MiAaPQ)EBC3114491(PPN)195415248(EXLCZ)99336000000046482419980406h19981998 uy| 0engur|n|---|||||txtccrWandering vectors for unitary systems and orthogonal wavelets /Xingde Dai, David R. LarsonProvidence, Rhode Island :American Mathematical Society,[1998]©19981 online resource (82 p.)Memoirs of the American Mathematical Society,0065-9266 ;number 640"July 1998, volume 134, number 640 (end of volume)."0-8218-0800-1 Includes bibliographical references (68).""Contents""; ""Introduction""; ""Chapter 1. The Local Commutant""; ""Chapter 2. Structural Theorems""; ""Chapter 3. The Wavelet System (D,T)""; ""Chapter 4. Wavelet Sets""; ""Chapter 5. Operator Interpolation of Wavelets""; ""Chapter 6. Concluding Remarks""; ""1. Unitary Equivalence""; ""2. Higher Dimensional Systems""; ""3. Multiresolution Analysis""; ""4. A Connection With Some Work of Guido Weiss""; ""5. Status of Problems""; ""6. Examples""; ""7. Acknowledgments""; ""Appendix: Examples of Interpolation Maps""; ""Bibliography""Memoirs of the American Mathematical Society ;no. 640.Wavelets (Mathematics)Operator theoryFunctional analysisElectronic books.Wavelets (Mathematics)Operator theory.Functional analysis.510 s515/.2433Dai Xingde1946-902888Larson David R.1942-MiAaPQMiAaPQMiAaPQBOOK9910480296403321Wandering vectors for unitary systems and orthogonal wavelets2018477UNINA