04062nam 2200673 a 450 991045742000332120120201160329.01-78268-110-81-283-89308-81-60649-103-210.4128/9781606491034(CKB)2550000000086723(EBL)876647(OCoLC)774870145(SSID)ssj0000626350(PQKBManifestationID)11377200(PQKBTitleCode)TC0000626350(PQKBWorkID)10690851(PQKB)10199037(CaBNVSL)swl00400445(MiAaPQ)EBC876647(Au-PeEL)EBL876647(CaPaEBR)ebr10528321(CaONFJC)MIL420558(EXLCZ)9925500000000867232BEP20120125d2012 fy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierThe strategic management of higher education[electronic resource] serving students as customers for institutional growth /[edited by] Hamid H. Kazeroony1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Pressc20121 online resource (184 pages)Strategic management collection,2150-9646Description based upon print version of record.1-60649-366-3 Includes bibliographical references (p. 147-164) and index.1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony -- 2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington -- 3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky -- 4. Change process in existing institutions / David P. Bugay -- 5. The changing learners / Michael J. Sukowski -- 6. Supporting learners' activities / Robert Thorn -- 7. Online, hybrid, and face-to-face higher education / Dakin Burdick -- 8. Publishers' technologies and their impact on higher education / Virginia Jones -- 9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach -- 10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller -- 11. Accreditation / Cyndy J. Woods-Wilson -- 12. Marketing your institution and its programs / Helena Kantanen -- 13. The 21st century higher education strategy road map / Hamid H. Kazeroony -- References -- Index.This book is targeted at the professionals who are interested in reorganizing or restructuring their higher education or postsecondary institutions. It examines the needs of learners in the 21st century, the rise of for-profit higher-education institutions, and the technological innovations impacting postsecondary education. It also provides examples of administrative processes and how to satisfy regulatory agencies' standards to take advantage of a particular marketing niche for attracting students. This book is organized into 13 chapters that address the changing environment of higher education and the administrative structure, challenges, and requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provide a summary of findings and additional recommendations.Strategic management collection.2150-9646Universities and collegesAdministrationElectronic books.Higher educationstrategychangemanagementUniversities and collegesAdministration.378.111Kazeroony Hamid H926469MiAaPQMiAaPQMiAaPQBOOK9910457420003321The strategic management of higher education2154881UNINA