03121nam 2200601 a 450 991045735800332120200520144314.01-283-23891-897866132389171-57387-919-3(CKB)2550000000051031(OCoLC)756501508(CaPaEBR)ebrary10492817(SSID)ssj0000533679(PQKBManifestationID)12213323(PQKBTitleCode)TC0000533679(PQKBWorkID)10489758(PQKB)11153301(MiAaPQ)EBC3316124(Au-PeEL)EBL3316124(CaPaEBR)ebr10492817(CaONFJC)MIL323891(OCoLC)923180078(EXLCZ)99255000000005103120090515d2009 uy 0engurcn|||||||||txtccrThe accidental library marketer[electronic resource] /Kathy DempseyMedford, N.J. Information Todayc20091 online resource (xvi, 313 p.)1-57387-368-3 Includes bibliographical references and index.How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff."The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.LibrariesMarketingLibrariesPublic relationsElectronic books.LibrariesMarketing.LibrariesPublic relations.021.732.28EP-CLASS20.08.04EP-CLASSDempsey Kathy1965-947142MiAaPQMiAaPQMiAaPQBOOK9910457358003321The accidental library marketer2140021UNINA