05594nam 2200709Ia 450 991045735700332120200520144314.01-136-42384-21-281-01376-597866110137691-4294-8387-30-08-049418-8(CKB)1000000000350650(EBL)296771(OCoLC)437182146(SSID)ssj0000116144(PQKBManifestationID)11143647(PQKBTitleCode)TC0000116144(PQKBWorkID)10027797(PQKB)10942716(MiAaPQ)EBC296771(Au-PeEL)EBL296771(CaPaEBR)ebr10180832(CaONFJC)MIL101376(EXLCZ)99100000000035065020041227d2003 uy 0engur|n|---|||||txtccrBusiness development in licensed retailing[electronic resource] a unit manager's guide /Conrad Lashley and Guy LincolnOxford Butterworth-Heinemann20031 online resource (347 p.)Hospitality, leisure, and tourismDescription based upon print version of record.1-138-17551-X 0-7506-5334-5 Includes bibliographical references and index.Business Development in Licensed Retailing: A unit manager's guide; Copyright; Contents; Foreword; Preface; List of figures; List of tables; CHAPTER 1 What business are you in?; Bar and pub services management; The downside of licensed retail branding!; About services . . .; Working with customers; About hospitality; CHAPTER 2 Looking for more than breath on the mirror in recruitment; Recruiting and selecting staff for effective service; Flexible employees; The local market for labour; The importance of planning ahead; Describing the job to be done; Describing the ideal recruitAttracting candidatesMaking the selection; Approaches to recruitment and selection; CHAPTER 3 It takes happy workers to make happy customers; Team leadership and motivation; What kind of leader?; A matter of choice?; Working in teams; Benefits of working in teams; CHAPTER 4 It's people, people, people; Working with people; Individual differences; Individuals in groups; Influencing others; Dealing with conflict; Motivating people at work; CHAPTER 5 Now you see them, now you don't; Staff retention and turnover in licensed retailing; Causes and types of staff turnover; Counting the costMeasuring staff turnoverWasted millions: some industry examples; Keeping your staff - it's not rocket science! Everyone can do it!; CHAPTER 6 Training improves business performance; Employee training and development; The benefits of training; Training your staff; The ABC of training; CHAPTER 7 Serve hot food hot, and cold drinks cold, and everybody smiles; Managing service quality; Licensed retail service quality; Quality management and licensed retail operations; CHAPTER 8 Get it hot to the table on time; Managing food operations; Food operations in licensed retailingManaging key points of controlCHAPTER 9 On turning a profit; Financial control in licensed retailing; The principles of control; Financial targets and business performance; Identify and understand cost and sales data; Analysing the financial data; Analysis of cost-volume-profit data; CHAPTER 10 On turning more profit; Further financial controls to improve business performance; Profit sensitivity analysis; Reviewing sales patterns; Menu engineering; Budgets; CHAPTER 11 There's more to it than cutting wages; Labour cost management; Elements of labour costs; Measuring staff costsAdding to staff incomeScheduling employees; CHAPTER 12 Meeting and exceeding customer expectations; Marketing - understanding your market; A customer focus; Segmentation; Customer occasions; Capturing information; CHAPTER 13 Let's keep in touch; Marketing - promoting your business; Understanding the competitors; Understanding the local community; The SWOT analysis; What is promotion?; CHAPTER 14 Improving the chance of reaching your destination; Preparing a unit business plan; Describing the business; Competitive business strategy; Operations; Forecasting resultsWriting up, presenting and working with your business plan'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: · Forms the basis of a complete course for a unit manager's development.· Provides an overview of the range of skills needed for effective unit management. · Supports the development of techniques with examples from existing best practice and case examples from companies suchHospitality, leisure, and tourism series.Bars (Drinking establishments)ManagementBars (Drinking establishments)ManagementCase studiesElectronic books.Bars (Drinking establishments)Management.Bars (Drinking establishments)Management647.95/068Lashley Conrad714534Lincoln Guy714535MiAaPQMiAaPQMiAaPQBOOK9910457357003321Business development in licensed retailing1381840UNINA