04130nam 2200841 a 450 991045735600332120200520144314.00-8047-7821-310.1515/9780804778213(CKB)2550000000052506(EBL)753409(OCoLC)749264457(SSID)ssj0000589105(PQKBManifestationID)12227964(PQKBTitleCode)TC0000589105(PQKBWorkID)10649453(PQKB)10881938(SSID)ssj0000687523(PQKBManifestationID)11368350(PQKBTitleCode)TC0000687523(PQKBWorkID)10755421(PQKB)11217161(MiAaPQ)EBC753409(DE-B1597)563664(DE-B1597)9780804778213(Au-PeEL)EBL753409(CaPaEBR)ebr10496733(OCoLC)1178769010(EXLCZ)99255000000005250620110425d2011 uy 0engur|n|---|||||txtccrBreaking through the noise[electronic resource] presidential leadership, public opinion, and the news media /Matthew Eshbaugh-Soha and Jeffrey S. PeakeStanford, Calif. Stanford University Press20111 online resource (265 p.)Studies in the modern presidencyDescription based upon print version of record.0-8047-7705-5 0-8047-7706-3 Includes bibliographical references and index.Presidential leadership -- Theoretical framework and organization -- A focused strategy of presidential leadership -- A sustained strategy of presidential leadership -- Going local as a leadership strategy -- Leadership and responsiveness in the public presidency.Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of the public presidency, the media are directly incorporated into this book's theoretical approach and analysis. The authors find that when the public expresses real concern about an issue, such as high unemployment, the president tends to be responsive. But when the president gives attention to an issue in which the public does not have a preexisting interest, he can expect, through the news media, to directly influence public opinion. Eshbaugh-Soha and Peake offer key insights on when presidents are likely to have their greatest leadership successes and demonstrate that presidents can indeed "break through the noise" of news coverage to lead the public agenda.Studies in the modern presidency.PresidentsUnited StatesPresidentsPress coverageUnited StatesGovernment and the pressUnited StatesPress and politicsUnited StatesCommunication in politicsUnited StatesPublic relations and politicsUnited StatesPolitical leadershipUnited StatesPublic opinionUnited StatesElectronic books.PresidentsPresidentsPress coverageGovernment and the pressPress and politicsCommunication in politicsPublic relations and politicsPolitical leadershipPublic opinion352.23/60973Eshbaugh-Soha Matthew1972-1053995Peake Jeffrey S.1970-913413MiAaPQMiAaPQMiAaPQBOOK9910457356003321Breaking through the noise2486291UNINA