03146nam 2200577 a 450 991045721190332120210514001304.01-283-37059-X97866133705941-84150-602-8(CKB)2550000000075073(EBL)830096(OCoLC)769344352(SSID)ssj0000640342(PQKBManifestationID)11439467(PQKBTitleCode)TC0000640342(PQKBWorkID)10612073(PQKB)10214977(MiAaPQ)EBC830096(Au-PeEL)EBL830096(CaPaEBR)ebr10520574(CaONFJC)MIL337059(EXLCZ)99255000000007507320120111d2011 uy 0engur|n|---|||||txtccrReaching audiences[electronic resource] distribution and promotion of alternative moving image /Julia Knight and Peter ThomasBristol, U.K. Intellect20111 online resource (306 p.)Description based upon print version of record.1-84150-157-3 Includes bibliographical references and index.FrontCover; Half-title; Title; Copyright; Contents; Acknowledgements; Foreword by Geoffrey Nowell-Smith; List of Abbreviations; Introduction: So Much More than Meets the Eye; Chapter 1: DIY, Counterculture and State Funding: The London Film-Makers' Co-op; Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women; Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video DistributionChapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers' Co-opChapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova; Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga; Chapter 7: Understanding Distribution; Appendix: Research Sources; Select Bibliography; Index; BackCoverWith a Foreword by Geoffrey Nowell-Smith From Hollywood blockbusters to artists' film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices, and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood's traditional dominance of the marketplace, and ensure audiences have access to a more diverseMass mediaElectronic books.Mass media.808.066302Knight Julia954719Thomas Peter(Peter Campbell)429130MiAaPQMiAaPQMiAaPQBOOK9910457211903321Reaching audiences2159446UNINA