02751nam 2200589Ia 450 991045712960332120200520144314.01-4399-0626-2(CKB)2550000000031111(EBL)660535(OCoLC)708091159(SSID)ssj0000472395(PQKBManifestationID)11973375(PQKBTitleCode)TC0000472395(PQKBWorkID)10434658(PQKB)11321344(MiAaPQ)EBC660535(MdBmJHUP)muse13419(Au-PeEL)EBL660535(CaPaEBR)ebr10451015(CaONFJC)MIL514649(EXLCZ)99255000000003111120101022d2011 uy 0engur|n|---|||||txtccrThe production of modernization[electronic resource] Daniel Lerner, mass media, and the passing of traditional society /Hemant ShahPhiladelphia Temple University Pressc20111 online resource (227 p.)Description based upon print version of record.1-4399-0624-6 Includes bibliographical references and index.Introduction: the rise of modernization theory -- Lerner at the psychological warfare division: propaganda and the effectiveness of mass media -- Lerner at Stanford: tools of the social science trade -- Lerner at Columbia: the voice of America's Turkey studies -- Lerner at MIT: the key elements of passing of traditional society -- After passing of traditional society: the persistence and meaning of "Lerner".Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life.The Production of Modernization examines Lerner's writings to construct the iMass media and culturePolitical sociologyPolitics and cultureElectronic books.Mass media and culture.Political sociology.Politics and culture.303.48/33Shah Hemant1957-992082MiAaPQMiAaPQMiAaPQBOOK9910457129603321The production of modernization2270484UNINA