02136nam 2200601 a 450 991045697130332120200520144314.01-283-09352-997866130935230-8389-9734-1(CKB)2550000000006474(EBL)480200(OCoLC)593294057(SSID)ssj0000335256(PQKBManifestationID)12099620(PQKBTitleCode)TC0000335256(PQKBWorkID)10271827(PQKB)10300750(MiAaPQ)EBC480200(Au-PeEL)EBL480200(CaPaEBR)ebr10469318(CaONFJC)MIL309352(EXLCZ)99255000000000647420090506d2010 uy 0engurcn|||||||||txtccrBite-sized marketing[electronic resource] realistic solutions for the overworked librarian /Nancy Dowd, Mary Evangeliste, & Jonathan SilbermanChicago American Library Association20101 online resource (153 p.)Includes index.0-8389-1000-9 Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.LibrariesMarketingLibrariesPublic relationsElectronic books.LibrariesMarketing.LibrariesPublic relations.021.7Dowd Nancy1956-989590Evangeliste Mary989591Silberman Jonathan1982-989592EbscoHost (Servicio en línea)MiAaPQMiAaPQMiAaPQBOOK9910456971303321Bite-sized marketing2263424UNINA