03411nam 2200901 a 450 991045696950332120101223125154.01-283-89272-31-78034-430-91-60649-174-110.4128/9781606491744(CKB)2550000000042441(EBL)876591(OCoLC)712119338(SSID)ssj0000507424(PQKBManifestationID)11303301(PQKBTitleCode)TC0000507424(PQKBWorkID)10545973(PQKB)10646613(CaBNVSL)gtp00545434(MiAaPQ)EBC876591(Au-PeEL)EBL876591(CaPaEBR)ebr10437032(CaONFJC)MIL420522(EXLCZ)9925500000000424412BEP20101222d2010 fy 0engur|n|---|||||txtccrFundamentals of writing for marketing and public relations[electronic resource] a step-by-step guide for quick and effective results /Janet Mizrahi1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press20101 online resource (109 p.)Corporate communication collection,2156-8170Description based upon print version of record.1-60649-173-3 Includes bibliographical references (p. 85-87) and index.List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.Corporate communication collection,2156-8170.Business writingCommunication in marketingPublic relationsElectronic books.Marketing stylePress releaseNews releaseBrochureBlogMicroblogTweetNewsletterE-newsletterWeb copyWeb writingWebsitePublic relationsMarketingWritingPitch letterMedia kitPress kitMarcomBusiness writing.Communication in marketing.Public relations.808.06665Mizrahi Janet866208MiAaPQMiAaPQMiAaPQBOOK9910456969503321Fundamentals of writing for marketing and public relations1940208UNINA