03488nam 22005895 450 991045691690332120210205013032.01-283-27797-297866132779780-520-94890-410.1525/9780520948907(CKB)2550000000033273(EBL)684676(OCoLC)727739515(SSID)ssj0000524594(PQKBManifestationID)11316724(PQKBTitleCode)TC0000524594(PQKBWorkID)10484387(PQKB)11659234(DE-B1597)518969(DE-B1597)9780520948907(MiAaPQ)EBC684676(EXLCZ)99255000000003327320200424h20112011 fg engur||#||||||||txtccrOne Nation under AARP The Fight over Medicare, Social Security, and America's Future /Frederick LynchBerkeley, CA :University of California Press,[2011]©20111 online resource (287 p.)Description based upon print version of record.0-520-25653-0 Front matter --Contents --Acknowledgments --Introduction: Not Going Quietly --1. Boomer Basics: Generation, Culture, Demographics --2. Old Age in a New Society --3. Boomers' Senior Power Potential: From Social Protest to Self-Preservation --4. Crash Landing for a Self-Critical Generation --5. Not Your Father's AARP: Bill Novelli Builds a New Boomer Brand --6. AARP Turns Fifty: The Battle for Health Care Reform --7. You Can't Always Get What You Want: Me, We, or AARP? --Appendix: Methodological Odyssey --Notes --IndexThis book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)-the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP's courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of hundreds documents, One Nation under AARP profiles a largely white generation, raised in the relatively tranquil 1950's and growing old in a twenty-first century nation buffeted by rapid economic, cultural, and demographic change. Lynch argues that an ideologically divided boomer generation must decide whether to resist entitlement reductions through its own political mobilization or, by default, to empower AARP as it tries to shed its "greedy geezer" stereotype with an increasingly post-boomer agenda for multigenerational equity.Senior powerPolitical activityUnited StatesOlder peopleUnited StatesBaby boom generationUnited StatesElectronic books.Senior powerPolitical activityOlder peopleBaby boom generation306.3/80973Lynch Frederickauthttp://id.loc.gov/vocabulary/relators/aut1034934DE-B1597DE-B1597BOOK9910456916903321One Nation under AARP2454350UNINA