01032nam0 2200289 450 00001768220081015142032.088-386-0323-520081015d1995----km-y0itay50------baitaengITy-------001yyWindows 95dentro il sistemaAndrew SchulmanMilano [etc.]McGraw-Hill libri Italia1995XV, 531 p.24 cmInformatica professionaleTrad. di Silvia Bianchi, Beatrice Botteo, Laura Gaggini2001Informatica professionale2001Unauthorized Windows 9535025Microelaboratori elettroniciSistema operativo Windows005.446920Sistemi operativi per microelaboratori elettronici. Specifici programmiSchulman,Andrew40492ITUNIPARTHENOPE20081015RICAUNIMARC000017682M 005.43/15M 1297DSA2008Unauthorized Windows 9535025UNIPARTHENOPE05049oam 2200709I 450 991045689360332120200520144314.00-203-89206-21-283-04593-197866130459351-135-42996-010.4324/9780203892060 (CKB)2550000000031273(EBL)668550(OCoLC)707068781(SSID)ssj0000473055(PQKBManifestationID)11302778(PQKBTitleCode)TC0000473055(PQKBWorkID)10435825(PQKB)10469626(MiAaPQ)EBC668550(PPN)156638967(Au-PeEL)EBL668550(CaPaEBR)ebr10452739(CaONFJC)MIL304593(OCoLC)710992957(EXLCZ)99255000000003127320180706d2010 uy 0engur|n|---|||||txtccrSensory marketing research on the sensuality of products /edited by Aradhna KrishnaNew York :Routledge,2010.1 online resource (427 p.)Description based upon print version of record.1-84169-889-X 1-84169-753-2 Includes bibliographical references and indexes.An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]."What is sensory marketing and why is it interesting and also important? Krishna defines it as 'marketing that engages the consumers senses and affects their behaviors.' In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.MarketingPsychological aspectsNew productsPsychological aspectsSensualitySenses and sensationConsumer behaviorElectronic books.MarketingPsychological aspects.New productsPsychological aspects.Sensuality.Senses and sensation.Consumer behavior.658.8001/9Krishna Aradhna951339MiAaPQMiAaPQMiAaPQBOOK9910456893603321Sensory marketing2150585UNINA