03579nam 2200685Ia 450 991045682930332120200520144314.01-282-36047-797866123604730-520-94147-010.1525/9780520941472(CKB)2430000000010958(EBL)837181(OCoLC)773564898(SSID)ssj0000294245(PQKBManifestationID)11225529(PQKBTitleCode)TC0000294245(PQKBWorkID)10302825(PQKB)10432478(StDuBDS)EDZ0000056076(MiAaPQ)EBC837181(OCoLC)499452328(MdBmJHUP)muse30789(DE-B1597)520776(DE-B1597)9780520941472(Au-PeEL)EBL837181(CaPaEBR)ebr10675757(CaONFJC)MIL236047(EXLCZ)99243000000001095820081206d2008 uy 0engur|n|---|||||txtccrDomesticating the world[electronic resource] African consumerism and the genealogies of globalization /Jeremy PrestholdtBerkeley University of California Pressc20081 online resource (289 p.)California world history library ;6Description based upon print version of record.0-520-25423-6 0-520-25424-4 Includes bibliographical references and index.Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction -- 1. Similitude and Global Relationships: Self-Representation in Mutsamudu -- 2. The Social Logics of Need: Consumer Desire in Mombasa -- 3. The Global Repercussions of Consumerism: East African Consumers and Industrialization -- 4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar -- 5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar -- 6. Picturesque Contradictions: Taxonomies of East Africa -- Conclusion -- Notes -- Selected Bibliography -- IndexThis book boldly unsettles the idea of globalization as a recent phenomenon-and one driven solely by Western interests-by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.California world history library ;6.Consumer behaviorAfrica, EasternGlobalizationAfrica, EasternElectronic books.Consumer behaviorGlobalization339.4/709676Prestholdt Jeremy1037061MiAaPQMiAaPQMiAaPQBOOK9910456829303321Domesticating the world2457759UNINA