03528nam 2200685Ia 450 991045675750332120200520144314.01-282-47920-297866124792050-7391-4107-4(CKB)2520000000007059(EBL)616210(OCoLC)659563549(SSID)ssj0000414452(PQKBManifestationID)12129677(PQKBTitleCode)TC0000414452(PQKBWorkID)10395764(PQKB)11079233(MiAaPQ)EBC616210(Au-PeEL)EBL616210(CaPaEBR)ebr10361345(CaONFJC)MIL247920(EXLCZ)99252000000000705920090914d2010 uy 0engur|n|---|||||txtccrCommunicator-in-chief[electronic resource] how Barack Obama used new media technology to win the white house /edited by John Allen Hendricks and Robert E. Denton, JrLanham, MD Lexington Booksc20101 online resource (189 p.)Lexington studies in political communicationDescription based upon print version of record.0-7391-4106-6 0-7391-4105-8 Includes bibliographical references and index.Communicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential CampaignChapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the ContributorsCommunicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.Lexington studies in political communication.PresidentsUnited StatesElection2008Political campaignsUnited StatesCommunication in politicsUnited StatesMass mediaPolitical aspectsUnited StatesElectronic books.PresidentsElectionPolitical campaignsCommunication in politicsMass mediaPolitical aspects324.973/0931Hendricks John Allen867002Denton Robert E.Jr.532290MiAaPQMiAaPQMiAaPQBOOK9910456757503321Communicator-in-chief2219913UNINA