03109nam 2200625Ia 450 991045674140332120200520144314.01-282-47960-197866124796010-7591-1810-8(CKB)2520000000007164(EBL)483900(OCoLC)659558269(SSID)ssj0000414780(PQKBManifestationID)12102496(PQKBTitleCode)TC0000414780(PQKBWorkID)10409754(PQKB)10522135(MiAaPQ)EBC483900(Au-PeEL)EBL483900(CaPaEBR)ebr10361383(CaONFJC)MIL247960(EXLCZ)99252000000000716420090729d2010 uy 0engur|n|---|||||txtccrConsumer research for museum marketers[electronic resource] audience insights money can't buy /Margot A. WallaceLanham, Md. AltaMira Pressc20101 online resource (187 p.)Description based upon print version of record.0-7591-1809-4 0-7591-1808-6 Includes bibliographical references and index.Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the LobbyChapter 16. Frail and HardyChapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the AuthorConsumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.MuseumsManagementMuseumsMarketingMuseumsPublic relationsElectronic books.MuseumsManagement.MuseumsMarketing.MuseumsPublic relations.069/.068Wallace Margot A.1941-988478MiAaPQMiAaPQMiAaPQBOOK9910456741403321Consumer research for museum marketers2260314UNINA