02573nam 2200577Ia 450 991045657970332120200520144314.01-282-43730-597866124373041-4399-0017-5(CKB)2550000000003001(EBL)471704(OCoLC)607554060(SSID)ssj0000363607(PQKBManifestationID)11260186(PQKBTitleCode)TC0000363607(PQKBWorkID)10387353(PQKB)10776825(MiAaPQ)EBC471704(MdBmJHUP)muse15759(Au-PeEL)EBL471704(CaPaEBR)ebr10351573(CaONFJC)MIL243730(EXLCZ)99255000000000300120081121d2009 uy 0engurcn|||||||||txtccrA new brand of business[electronic resource] Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /Douglas B. WardPhiladelphia Temple University Press20091 online resource (240 p.)Description based upon print version of record.1-4399-0016-7 1-4399-0015-9 Includes bibliographical references and index.A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developedMarketing researchUnited StatesHistoryElectronic books.Marketing researchHistory.658.8/3Ward Douglas B.1961-954453MiAaPQMiAaPQMiAaPQBOOK9910456579703321A new brand of business2158734UNINA