05576nam 2200529 a 450 991045657390332120191030193400.01-283-20434-797866132043491-118-15151-8(CKB)2550000000041700(EBL)818809(OCoLC)773791630(MiAaPQ)EBC818809(Au-PeEL)EBL818809(CaPaEBR)ebr10484636(CaONFJC)MIL320434(OCoLC)747412435(EXLCZ)99255000000004170020110527d2011 uy 0engurcn|||||||||Killer Facebook ads[electronic resource] master cutting-edge Facebook advertising techniques /Marty Weintraub1st ed.San Francisco John Wiley & Sons, Inc.20111 online resource (290 p.)Serious skillsIncludes index.1-118-02251-3 Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and SchedulingChapter 4: Facebook Ads Production Workflow Power Editor; Understanding Account Structure; First Step: Wireframe Demographic Research; Second Step: Create Your First Ads; Structural Best Practices; Chapter 5: Guerilla User Targeting Checklist; Literal, Competitive, and Inferred Targeting; Occupations and Employment; Real-Life Groups and Affiliations; Real-World Publications; Online, Off Facebook; Product Categories; Classic Mainstream Interests; Chapter 6: Mastering Compound Targeting; Age, Interest, and Gender Mashups; Workplace and Precise Interest AmalgamationsEducation and Interest Amalgamations Sexuality, Relationship Status, and Interests; Country + Language + Interest Combinations; Chapter 7: Creating Killer Facebook Ads; The Five Levels of Brand Clarity; Ad Images; Putting It All Together with Body Copy; Chapter 8: Deploying Your Facebook Ads Campaign; Facebook Ads Finances; Landing Page Considerations; Final Prelaunch Checklist; Chapter 9: Field Guide to Optimization and Reporting; Introducing Ads Manager; Navigating Facebook Ads Manager; Optimization; Facebook Reports; Wrapping Up and Looking ForwardAppendix A: Facebook Ads Preflight Pocket Checklist Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List; Appendix C: Facebook Targeting Segments; Fortune 500 Companies; Job Titles; Weapons; Tech and Gaming; Interests Bucket Family Roles; Health; Outdoor Activities; Winter Sports and Activities; Sports; Green Living; Wine; Home/Garden; Discount; Tough Times; Music; Hobbies; Business; Chatting/RPG; Media with Cult Followings; Index"Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"--Provided by publisher.Serious skills.Internet advertisingElectronic books.Internet advertising.659.14/4Weintraub Marty1959-939098MiAaPQMiAaPQMiAaPQBOOK9910456573903321Killer Facebook ads2116762UNINA04125nam 2200661 450 991082348990332120230126214004.01-5017-0418-41-5017-0419-210.7591/9781501704192(CKB)3710000000587546(EBL)4517912(SSID)ssj0001614895(PQKBManifestationID)16341450(PQKBTitleCode)TC0001614895(PQKBWorkID)14789073(PQKB)10903697(MiAaPQ)EBC4517912(OCoLC)on1260694476(MdBmJHUP)muse58382(DE-B1597)496530(OCoLC)936693157(DE-B1597)9781501704192(Au-PeEL)EBL4517912(CaPaEBR)ebr11248568(CaONFJC)MIL951841(EXLCZ)99371000000058754620160904h20162016 uy 0engur|n|---|||||txtccrEveryday piety Islam and economy in Jordan /Sarah A. TobinIthaca, New York ;London, [England] :Cornell University Press,2016.©20161 online resource (244 p.)Description based upon print version of record.1-5017-0046-4 1-5017-0045-6 Includes bibliographical references and index.Frontmatter --Contents --Acknowledgments --Note on Transliteration --Chapter 1. A Muslim Plays the Slot Machines --Chapter 2. The History of Amman --Chapter 3. Making It Meaningful --Chapter 4. Love, Sex, and the Market --Chapter 5. Making It Real --Chapter 6. Uncertainty Inside the Islamic Bank --Chapter 7. Consuming Islamic Banking --Chapter 8. Branding Islam --Notes --Glossary of Arabic Terms --Bibliography --IndexWorking and living as an authentic Muslim-comporting oneself in an Islamically appropriate way-in the global economy can be very challenging. How do middle-class Muslims living in the Middle East navigate contemporary economic demands in a distinctly Islamic way? What are the impacts of these efforts on their Islamic piety? To what authority does one turn when questions arise? What happens when the answers vary and there is little or no consensus? To answer these questions, Everyday Piety examines the intersection of globalization and Islamic religious life in the city of Amman, Jordan.Drawing on in-depth ethnographic fieldwork in Amman, Sarah A. Tobin demonstrates that Muslims combine their interests in exerting a visible Islam with the opportunities and challenges of advanced capitalism in an urban setting, which ultimately results in the cultivation of a "neoliberal Islamic piety." Neoliberal piety, Tobin contends, is created by both Islamizing economic practices and economizing Islamic piety, and is done in ways that reflect a modern, cosmopolitan style and aesthetic, revealing a keen interest in displays of authenticity on the part of the actors. Tobin highlights sites at which economic life and Islamic virtue intersect: Ramadan, the hijab, Islamic economics, Islamic banking, and consumption. Each case reflects the shift from conditions and contexts of highly regulated and legalized moral behaviors to greater levels of uncertainty and indeterminacy. In its ethnographic richness, this book shows that actors make normative claims of an authentic, real Islam in economic practice and measure them against standards that derive from Islamic law, other sources of knowledge, and the pragmatics of everyday life.IslamEconomic aspectsJordanIslamSocial aspectsJordanIslam and civil societyJordanIslamEconomic aspectsIslamSocial aspectsIslam and civil society297.095695Tobin Sarah A.1601614MiAaPQMiAaPQMiAaPQBOOK9910823489903321Everyday piety3925256UNINA