02965nam 2200613 a 450 991045640030332120200520144314.01-317-11650-X1-317-11649-61-282-53588-997866125358880-566-09168-2(CKB)2550000000013520(EBL)529663(OCoLC)649909015(SSID)ssj0000401801(PQKBManifestationID)11262659(PQKBTitleCode)TC0000401801(PQKBWorkID)10421423(PQKB)10262787(MiAaPQ)EBC529663(Au-PeEL)EBL529663(CaPaEBR)ebr10392158(CaONFJC)MIL924979(EXLCZ)99255000000001352020100106d2010 uy 0engur|n|---|||||txtccrInnovation and marketing in the video game industry[electronic resource] avoiding the performance trap /David Wesley and Gloria BarczakFarnham [Surrey, England] Gowerc20101 online resource (281 p.)Description based upon print version of record.0-566-09167-4 Includes bibliographical references and index.Cover; Contents; List of Figures; List of Tables; Preface; Introduction; 1 Shigeru Miyamoto and the Art of Donkey Kong; 2 Nintendo's Dark Age; 3 PlayStation Dreams; 4 Xbox Empire; 5 The Brain Age: Handheld Consoles and their Impact on Adult Gamers; 6 Rings of Death; 7 The PlayStation 3: Sony's "Supercomputer"; 8 Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience"; 9 The Wii Revolution; 10 Game Development and the Rise of Casual Games; 11 Guitar Hero Nation; Conclusion; Epilogue; Bibliography; IndexBased on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifieVideo games industryVideo gamesMarketingElectronic books.Video games industry.Video gamesMarketing.794.8068/8Wesley David T. A856850Barczak Gloria856851MiAaPQMiAaPQMiAaPQBOOK9910456400303321Innovation and marketing in the video game industry1913625UNINA