02045nam 2200589Ia 450 991045611470332120200520144314.01-78402-174-11-282-49267-597866124926790-8144-1526-1(CKB)2400000000000416(EBL)484970(OCoLC)560270434(SSID)ssj0000334565(PQKBManifestationID)11297203(PQKBTitleCode)TC0000334565(PQKBWorkID)10260772(PQKB)10694295(MiAaPQ)EBC484970(PPN)17025190X(Au-PeEL)EBL484970(CaPaEBR)ebr10370301(CaONFJC)MIL249267(EXLCZ)99240000000000041620090921d2010 uy 0engurcn|||||||||txtccrThe AMA handbook of public relations[electronic resource] /Robert L. Dilenschneider ; foreword by Maria BartiromoNew York AMACOMc20101 online resource (256 p.)Includes index.0-8144-1525-3 Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the AuthorAlong with business-and the rest of the world-public relations has changed in the digital age.Public relationsPublic relationsUnited StatesElectronic books.Public relations.Public relations659.2Dilenschneider Robert L483155MiAaPQMiAaPQMiAaPQBOOK9910456114703321The AMA handbook of public relations2011180UNINA