05993aam 2200829 450 991045603320332120211207164648.09781136403477e-book1136403477e-book978141750776414175077649781281052469128105246997866110524616611052461978008047770100804777049780080477701(CKB)111090529103766(EBL)294126(OCoLC)441808102(SSID)ssj0000154317(PQKBManifestationID)11158248(PQKBTitleCode)TC0000154317(PQKBWorkID)10417506(PQKB)10890581(MiAaPQ)EBC294126(Au-PeEL)EBL294126(CaPaEBR)ebr10185880(CaONFJC)MIL105246(OCoLC)1066433486(OCoLC-P)1066433486(FlBoTFG)9780080477701(EXLCZ)9911109052910376620110513h20112004 uy 0engurcn#---uuuuutxtrdacontentcrdamediacrrdacarrierFestival and Events Management An International Arts and Culture Perspective /edited by Ian Yeoman, Martin Robertson, Jane Ali-Kinght, Siobhan Drummond, Una McMahon-BeattieLondon ;New York :Routledge,2011.©20041 online resource (xxi, 418 pages) illustrationsDescription based upon print version of record.Originally published: Butterworth-Heinemann, 2004.1138133302 075065872X Includes bibliographical references and index.Front Cover; Festival and Events Management; Copyright Page; Contents; Foreword by Peter Irvine; Foreword by Peter Lederer; Contributors; Introduction; Part A: Festivals, events and the cultural experience; 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson; 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan; 3. Festivals, events and the destination: Ros Derrett; Part B: Managing the arts, culture and leisure experience; 4. Event design and management: ritual sacrifice?: Steve Brown and Jane James5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie6. Service quality and managing your people: Siobhan Drummond and Heather Anderson; 7. Implications and use of information technology within events: Karl Knox; Part C: Marketing, revenue and retail operations; 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop; 9. Marketing information for the events industry: Emma Wood; 10. Merchandising and retail: Stephen A. Doyle11. Festival and event catering operations: Kevin Fields and Paul Stansbie12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws; 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman; Part D: Policies and strategies of art and leisure event management; 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher; 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald16. The economics and evaluation of festivals and events: Jack Carlsen17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman; 18. The behavioural aspects of financial management: Razaq Raj; 19. Risk and decision making in events management: Phyllis Laybourn; Part E: Case studies and contemporary issues of arts and leisure festivals and events; 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge21. Wine tourism events: Apulia, Italy: Marina Novelli22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson; 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj; 24. The Anglesey Sea Symposium, UK: Lester D. Matthews; 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt; IndexAnnotationFestival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.<br /><br />With international contributions from industry and academia, the text looks at the following:<br />* Events & cultural environments<br />* Managing the arts & leisure experience<br />* Marketing, policies and strategies of art and leisure management<br /><br />Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.<br /><br />* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives<br />* Demonstrates how to manage and market the arts and leisure experience<br />* International case studies from Europe, New Zealand, Australia and USA.Special eventsManagementFestivalsManagementElectronic books.Special eventsManagement.FestivalsManagement.394.2068Yeoman Ianedt941888Robertson MartinedtAli-Knight JaneedtDrummond SiobhanedtMcMahon-Beattie UnaedtOCoLC-POCoLC-PBOOK9910456033203321Festival and Events Management2125217UNINA