03981nam 2200721Ia 450 991045594330332120200520144314.00-8147-5345-010.18574/9780814753453(CKB)2440000000014042(EBL)865669(OCoLC)779828173(SSID)ssj0000484991(PQKBManifestationID)11307128(PQKBTitleCode)TC0000484991(PQKBWorkID)10594725(PQKB)11749241(StDuBDS)EDZ0001325817(MiAaPQ)EBC865669(OCoLC)647759746(MdBmJHUP)muse10638(DE-B1597)548507(DE-B1597)9780814753453(Au-PeEL)EBL865669(CaPaEBR)ebr10294865(EXLCZ)99244000000001404220081107d2009 uy 0engur|n|---|||||txtccrHoly mavericks[electronic resource] evangelical innovators and the spiritual marketplace /Shayne Lee and Phillip Luke SinitiereNew York New York University Pressc20091 online resource (208 p.)Description based upon print version of record.0-8147-5235-7 0-8147-5234-9 Includes bibliographical references (p. 177-192) and index.Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Evangelical Innovators -- 2. The Smiling Preacher -- 3. Great Jazz -- 4. A New Kind of Christian -- 5. Messed-Up Mississippi Girl -- 6. Surfing Spiritual Waves -- Epilogue -- Bibliographic Essay -- Bibliography -- Index -- About the Authors Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.EvangelicalismUnited StatesHistoryProtestant churchesUnited StatesClergyHistoryChurch marketingUnited StatesHistoryPopular cultureReligious aspectsProtestant churchesHistoryPopular cultureUnited StatesHistoryUnited StatesChurch historyElectronic books.EvangelicalismHistory.Protestant churchesClergyHistory.Church marketingHistory.Popular cultureReligious aspectsProtestant churchesHistory.Popular cultureHistory.277.3083Lee Shayne848444Sinitiere Phillip Luke1053988MiAaPQMiAaPQMiAaPQBOOK9910455943303321Holy mavericks2486280UNINA