04709oam 2200709I 450 991045592230332120200520144314.01-135-62455-01-135-62456-91-283-24122-697866132412211-4106-0959-610.4324/9781410609595 (CKB)111087027890086(EBL)335485(OCoLC)437204679(SSID)ssj0000148001(PQKBManifestationID)11150083(PQKBTitleCode)TC0000148001(PQKBWorkID)10016042(PQKB)11241286(MiAaPQ)EBC335485(Au-PeEL)EBL335485(CaPaEBR)ebr10225338(CaONFJC)MIL324122(OCoLC)53975208(EXLCZ)9911108702789008620180706d2004 uy 0engur|n|---|||||txtccrEntertainment-education and social change history, research, and practice /edited by Arvind Singhal. [and others]Mahwah, N.J. :Lawrence Erlbaum Associates,2004.1 online resource (481 p.)Routledge Communication SeriesDescription based upon print version of record.0-8058-4553-4 0-8058-4552-6 Includes bibliographical references and indexes.Book Cover; Title; Copyright; Contents; Preface; List of Tables, Figures, and Photos; I: History and Theory; 1 The Status of Entertainment-Education Worldwide; 2 A History of Entertainment-Education, 1958-2000; 3 Entertainment-Education as a Public Health Intervention; 4 The Origins of Entertainment-Education; 5 Social Cognitive Theory for Personal and Social Change by Enabling Media; 6 Celebrity Identification in Entertainment-Education; 7 The Theory Behind Entertainment-Education; II: Research and Implementation; 8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia10 Evolution of an E-E Research Agenda; 11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health; 12 Entertainment-Education Television Drama in the Netherlands; 13 Entertainment-Education Programs of the BBC and BBC World Service Trust; 14 Social Merchandizing in Brazilian Telenovelas; 15 Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest; III: Entertainment-Education Interventions and Their Outcomes16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign17 The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign; 18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl; 19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India; 20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed; 21 Soap Operas and Sense-Making: Mediations and Audience Ethnography22 Entertainment-Education and Participation: Applying Habermas to a Population Program in NepalEpilogue; About the Authors; Author Index; Subject IndexEntertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientatRoutledge Communication SeriesTelevision soap operasSocial aspectsDeveloping countriesTelevision in educationDeveloping countriesRadio in educationDeveloping countriesElectronic books.Television soap operasSocial aspectsTelevision in educationRadio in education791.45/6Singhal Arvind1962-144251FlBoTFGFlBoTFGBOOK9910455922303321Entertainment-education and social change2101204UNINA