01118nam0-2200349---450-99000966140040332120130116160407.0978-88-8363-819-0000966140FED01000966140(Aleph)000966140FED0100096614020130104d2007----km-y0itay50------baitaITa-------001yyCome misurare il ritorno della pubblicitàle 10 regole per realizzare una campagna pubblicitaria di successoVittorio Bonori, Giorgio Tassinariprefazione di Remo LucchiMilanoIl sole-24 ore2007XVII, 244ill.20 cmMarketing e comunicazionePubblicitàPianificazione659.11122itaBonori,Vittorio518561Tassinari,Giorgio89395Lucchi,RemoITUNINAREICATUNIMARCBK990009661400403321IX G 10346220FSPBCFSPBCCome misurare il ritorno della pubblicità840749UNINA01991nam 2200577 a 450 991045592190332120200520144314.01-280-19661-097866101966160-309-59620-30-585-02823-0(CKB)110986584751244(SSID)ssj0000163294(PQKBManifestationID)11155133(PQKBTitleCode)TC0000163294(PQKBWorkID)10106970(PQKB)11613318(MiAaPQ)EBC3376441(Au-PeEL)EBL3376441(CaPaEBR)ebr10056714(CaONFJC)MIL19661(OCoLC)923263841(EXLCZ)9911098658475124419930224d1993 uy 0engurcn|||||||||txtccrGlobal dimensions of intellectual property rights in science and technology[electronic resource] /Office of International Affairs, National Research Council ; edited by Mitchel B. Wallerstein, Mary Ellen Mogee, Roberta A. SchoenWashington, DC National Academy Press1993xii, 442 p"Based ... on the proceedings of the conference ... held at the National Academy of Sciences on January 8-9, 1992"--P. vii.0-309-04833-8 Includes bibliographical references and index.Intellectual propertyCongressesTechnology and lawCongressesElectronic books.Intellectual propertyTechnology and law341.7/58Wallerstein Mitchel B249306Mogee Mary Ellen886003Schoen Roberta A886004MiAaPQMiAaPQMiAaPQBOOK9910455921903321Global dimensions of intellectual property rights in science and technology1978254UNINA