02648nam 22006494a 450 991045577590332120200520144314.01-280-86885-697866108688580-313-00052-2(CKB)111056486934618(EBL)282736(OCoLC)55091929(SSID)ssj0000199384(PQKBManifestationID)11169257(PQKBTitleCode)TC0000199384(PQKBWorkID)10184692(PQKB)10220923(MiAaPQ)EBC282736(Au-PeEL)EBL282736(CaPaEBR)ebr10018058(OCoLC)847354814(EXLCZ)9911105648693461819990621d2000 uy 0engur|n|---|||||txtccrThe maturing marketplace[electronic resource] buying habits of baby boomers and their parents /George P. Moschis ... [et al.]Westport, Conn. Quorum Books20001 online resource (310 p.)Description based upon print version of record.1-56720-344-2 Includes bibliographical references and index.Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; IndexThis work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.Consumer behaviorUnited StatesBaby boom generationUnited StatesAttitudesMiddle-aged consumersUnited StatesAttitudesOlder consumersUnited StatesAttitudesMarket segmentationUnited StatesElectronic books.Consumer behaviorBaby boom generationAttitudes.Middle-aged consumersAttitudes.Older consumersAttitudes.Market segmentation658.8/34/0844Moschis George P.1944-530329MiAaPQMiAaPQMiAaPQBOOK9910455775903321The maturing marketplace1968461UNINA