02581nam 22006134a 450 991045574730332120200520144314.01-280-42287-497866104228760-313-01238-5(CKB)111087026966166(EBL)3000864(OCoLC)929145159(SSID)ssj0000175993(PQKBManifestationID)11163833(PQKBTitleCode)TC0000175993(PQKBWorkID)10204187(PQKB)10783562(MiAaPQ)EBC3000864(Au-PeEL)EBL3000864(CaPaEBR)ebr10023339(CaONFJC)MIL42287(EXLCZ)9911108702696616620011011d2002 uy 0engur|n|---|||||txtccrThe idea of political marketing[electronic resource] /Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editorWestport, Conn. Praeger20021 online resource (270 p.)Praeger series in political communicationDescription based upon print version of record.0-275-97595-9 Includes bibliographical references (p. [221]-241) and index.Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends8 The Marketing of Political MarketingBibliography; Index; About the Editors and ContributorsPraeger series in political communication.Campaign managementMarketingPolitical aspectsElectronic books.Campaign management.MarketingPolitical aspects.324.7O'Shaughnessy Nicholas J.1954-621449Henneberg Stephan C. M858637MiAaPQMiAaPQMiAaPQBOOK9910455747303321The idea of political marketing1916707UNINA