02259nam 22005774a 450 991045548190332120210519101924.00-8144-2722-7(CKB)111087027959192(EBL)243006(OCoLC)475962439(SSID)ssj0000128882(PQKBManifestationID)11150077(PQKBTitleCode)TC0000128882(PQKBWorkID)10070426(PQKB)11074508(MiAaPQ)EBC243006(Au-PeEL)EBL243006(CaPaEBR)ebr10120154(OCoLC)935227938(EXLCZ)9911108702795919220021204d2003 uy 0engur|n|---|||||txtccrConquering consumerspace[electronic resource] marketing strategies for a branded world /Michael R. SolomonNew York AMACOMc20031 online resource (288 p.)Description based upon print version of record.0-8144-0741-2 Includes bibliographical references (p. 251-265) and index.Preliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; IndexWelcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.Branding (Marketing)Consumers' preferencesCustomer relationsElectronic books.Branding (Marketing)Consumers' preferences.Customer relations.658.8/27Solomon Michael R222905MiAaPQMiAaPQMiAaPQBOOK9910455481903321Conquering consumerspace1989827UNINA