03504nam 2200625Ia 450 991045542500332120200520144314.01-282-30338-497866123033880-470-53590-3(CKB)1000000000799583(EBL)468801(OCoLC)536076052(SSID)ssj0000289782(PQKBManifestationID)11205569(PQKBTitleCode)TC0000289782(PQKBWorkID)10403725(PQKB)11094928(MiAaPQ)EBC468801(CaSebORM)9780470521168(Au-PeEL)EBL468801(CaPaEBR)ebr10351926(CaONFJC)MIL230338(EXLCZ)99100000000079958320090611d2010 uy 0engurunu|||||txtccrBehind the cloud[electronic resource] the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /Marc R. Benioff, Carlye Adler1st ed.San Francisco Jossey-Bassc20101 online resource (307 p.)Description based upon print version of record.0-470-52116-3 Includes bibliographical references and index.Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users LovePart 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; IndexHow did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a 46-billion dollar industry, Benioff's story will help businessCustomer relationsManagementSales managementElectronic books.Customer relationsManagement.Sales management.658.8Benioff Marc R.1964-861153Adler Carlye861154MiAaPQMiAaPQMiAaPQBOOK9910455425003321Behind the cloud1921981UNINA