02655nam 2200601Ia 450 991045539190332120200520144314.01-84150-331-2(CKB)1000000000787758(EBL)457087(OCoLC)646814591(SSID)ssj0000423987(PQKBManifestationID)11965153(PQKBTitleCode)TC0000423987(PQKBWorkID)10468965(PQKB)10258238(MiAaPQ)EBC457087(Au-PeEL)EBL457087(CaPaEBR)ebr10318118(CaONFJC)MIL929045(EXLCZ)99100000000078775820090818d2009 uy 0engur|n|---|||||txtccrNew flows in global TV[electronic resource] /Albert MoranBristol ;Chicago Intellect20091 online resource (186 p.)Description based upon print version of record.1-84150-194-8 Includes bibliographical references (p. [161]-174) and index.Front Cover; Preliminary Pages; Contents; Preface; Acknowledgements; Chapter 1 - Issues; Chapter 2 - Places; Chapter 3 - Rhetorics; Chapter 4 - Stars; Chapter 5 - Languages; Chapter 6 - Geographies; Chapter 7 - Envoys; Chapter 8 - Piracy; Chapter 9 - Outposts; Chapter 10 - New flows in global TV; References; Index; Back CoverAlthough TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area.This book assists in the filling of this gap by studying what, in fact, occurs in global trade in TV program formats within international markets such as Cannes, Las Vegas and Singapore. The study investigates key components of this trade, thereby elucidating the crucial dynamics at work in the most significant contemporary transnational cultural industry.Television and the artsTelevision broadcastingMarketingTelevision programsMarketingElectronic books.Television and the arts.Television broadcastingMarketing.Television programsMarketing.343.09343.09/944384.55Moran Albert962967MiAaPQMiAaPQMiAaPQBOOK9910455391903321New flows in global TV2479840UNINA