03449nam 2200709Ia 450 991045533040332120210429231541.097866112240801-281-22408-10-226-81751-210.7208/9780226817514(CKB)111004366539026(EBL)408196(OCoLC)290523265(SSID)ssj0000114550(PQKBManifestationID)12017526(PQKBTitleCode)TC0000114550(PQKBWorkID)10124828(PQKB)11165466(SSID)ssj0000277475(PQKBManifestationID)11205011(PQKBTitleCode)TC0000277475(PQKBWorkID)10235390(PQKB)11657295(MiAaPQ)EBC408196(DE-B1597)535583(OCoLC)781253319(DE-B1597)9780226817514(Au-PeEL)EBL408196(CaPaEBR)ebr10216964(CaONFJC)MIL122408(EXLCZ)9911100436653902619960701d1997 uy 0engur|nu---|u||utxtccrBreaking up America[electronic resource] advertisers and the new media world /Joseph TurowChicago University of Chicago Press19971 online resource (260 p.)Description based upon print version of record.0-226-81749-0 0-226-81750-4 Includes bibliographical references (p. 201-230) and index.Front matter --CONTENTS --PREFACE --ONE. Targeting a New World --TWO. In Mass Marketing's Shadow --THREE. The Roots of Division --FOUR. Mapping a Fractured Society --FIVE. Signaling Divisions --SIX. Tailoring Differences --SEVEN. Planning a Fractured Future --EIGHT. Image Tribes --NOTES --INDEXCombining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."-Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."-Randall Rothenberg, Atlantic MonthlyAdvertisingSocial aspectsUnited StatesTarget marketingUnited StatesElectronic books.AdvertisingSocial aspectsTarget marketing659.1/042659.1042Turow Joseph801217MiAaPQMiAaPQMiAaPQBOOK9910455330403321Breaking up America2028903UNINA