02827nam 22006134a 450 991045450200332120200520144314.01-932802-64-9(CKB)1000000000690049(EBL)349824(OCoLC)560670710(SSID)ssj0000279312(PQKBManifestationID)11238061(PQKBTitleCode)TC0000279312(PQKBWorkID)10261151(PQKB)10566747(MiAaPQ)EBC349824(Au-PeEL)EBL349824(CaPaEBR)ebr10237060(CaONFJC)MIL544844(EXLCZ)99100000000069004920050623d2006 uy 0engurcn|||||||||txtccrExcel for marketing managers[electronic resource] /Ivana Taylor and Bill JelenUniontown, Ohio Holy Macro! Booksc20061 online resource (195 p.)Excel for Professionals seriesIncludes index.1-306-13593-1 1-932802-13-4 Front Cover; Title Page; Table of Contents; Dedications; Acknowledgements; About the Authors; What's in This Book and What Isn't?; How to Use Excel to Become a Marketing Genius; Excel-lent Beginnings; Time-saving Tricks; Formulas 101; I'm the Marketing Manager - Now What?; Compiling Your Survey Data; Strategy Development; Disciplining Data; Competitive Analysis: Moving from Data to Information; Building Your Case: Presenting and Reporting Your Data; The Marketing Mix: Build an Irresistible Offering; Trade Shows: Make the Most of them; Measurement: Key to Market Management; Not Really the EndIndex Back CoverThe most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.Excel for Professionals seriesMarketing executivesComputer programsMarketingManagementData processingElectronic books.Marketing executivesComputer programs.MarketingManagementData processing.005.54658.800285536Taylor Ivana971149Jelen Bill869218MiAaPQMiAaPQMiAaPQBOOK9910454502003321Excel for marketing managers2207480UNINA