02845nam 22006013u 450 991045447750332120210108082334.01-282-91721-897866129172191-60473-051-X(CKB)1000000000714157(EBL)619208(OCoLC)62266042(SSID)ssj0000198564(PQKBManifestationID)11181080(PQKBTitleCode)TC0000198564(PQKBWorkID)10170782(PQKB)10579101(MiAaPQ)EBC619208(EXLCZ)99100000000071415720130418d2004|||| u|| |engur|n|---|||||txtccrMass Media and the Shaping of American Feminism, 1963-1975[electronic resource]Jackson University Press of Mississippi20041 online resource (341 p.)Description based upon print version of record.1-57806-613-1 Contents; List of Abbreviations; Introduction; 1. The Legacy of The Feminine Mystique; 2. Marching for the Media: NOW and Media Activism; 3. The Left at Center; 4. The Practice of the Craft; 5. August 1970; 6. Media and Mitigation: Soothing Sexual Angst; 7. Gloria Steinem; 8. Ms.and the Success of Liberal Feminism; 9. Efforts to Reform the Media: Print; 10. Reform Redux: Broadcast; 11. Rise of the Opposition; Conclusion: A Moment of Triumph; Works Cited; IndexBeginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the ""Battle of the Sexes""-the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminismFeminism and mass mediaFeminism and mass mediaJournalism & CommunicationsHILCCCommunication & Mass MediaHILCCElectronic books.Feminism and mass media.Feminism and mass mediaJournalism & CommunicationsCommunication & Mass Media070.4070.4/4930542070.44930542Bradley Patricia1941-920040AU-PeELAU-PeELAU-PeELBOOK9910454477503321Mass Media and the Shaping of American Feminism, 1963-19752487759UNINA