03277nam 2200637Ia 450 991045445210332120200520144314.01-282-40612-49786612406126(CKB)1000000000703886(EBL)494956(OCoLC)243596152(SSID)ssj0000380621(PQKBManifestationID)11270190(PQKBTitleCode)TC0000380621(PQKBWorkID)10379629(PQKB)10309783(MiAaPQ)EBC494956(Au-PeEL)EBL494956(CaPaEBR)ebr10349172(CaONFJC)MIL240612(EXLCZ)99100000000070388620040924d2005 uy 0engur|n|---|||||txtccrManaging a company in an activist world[electronic resource] the leadership challenge of corporate citizenship /Edmund M. BurkeWestport, Conn. Praeger20051 online resource (206 p.)Description based upon print version of record.0-313-02509-6 0-275-98390-0 Includes bibliographical references (p. [173]-182) and indexes.Contents; Preface; Acknowledgments; 1 With Apologies to James Carville . . . ""It's the Behavior, Stupid""; 2 The Case for Change; 3 The Faces of Activism; 4 Step One: You Start with a Vision-A Social Vision; 5 Step Two: Abandon the Command and Control Style of Managing External Affairs; 6 Step Three: Use the CACDIC Strategy; 7 Step Four: Who Are Our External Stakeholders and What Do They Value?; 8 Step Five: What Are the Characteristics of Our Relationships?; 9 Preparing Managers for the New New Thing; 10 The Stakeholder Relations Plan11 The Site Community Strategy: A Responsibility of the Facility Manager12 The Site Community Strategy, Continued; 13 The Societal Strategy-The CEO's Responsibility; Notes; Name Index; Subject IndexAgainst a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor, enteSocial responsibility of businessIndustrial managementSocial aspectsCorporationsPublic relationsElectronic books.Social responsibility of business.Industrial managementSocial aspects.CorporationsPublic relations.658.4658.4/08658.408Burke Edmund M38256MiAaPQMiAaPQMiAaPQBOOK9910454452103321Managing a company in an activist world2198718UNINA