02275nam 2200577 a 450 991045440910332120200520144314.01-282-07401-6978661207401181-224-2552-6(CKB)1000000000718603(EBL)418811(OCoLC)476249301(SSID)ssj0000673324(PQKBManifestationID)11403234(PQKBTitleCode)TC0000673324(PQKBWorkID)10642953(PQKB)10828590(MiAaPQ)EBC418811(Au-PeEL)EBL418811(CaPaEBR)ebr10318696(CaONFJC)MIL207401(EXLCZ)99100000000071860320091013d2006 uy 0engur|n|---|||||txtccrConsumer behaviour and advertising management[electronic resource] /Matin KhanNew Delhi New Age International (P) Ltd., Publishersc20061 online resource (391 p.)Includes index.81-224-1947-X pt. 1. Consumer behaviour -- pt. 2. Advertising management.About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expConsumer behaviorAdvertisingManagementElectronic books.Consumer behavior.AdvertisingManagement.658.8/342658.8342Khan Matin A881411MiAaPQMiAaPQMiAaPQBOOK9910454409103321Consumer behaviour and advertising management1968439UNINA