02439nam 2200613 a 450 991045428830332120200520144314.00-7619-7178-51-282-02063-397866120206361-84920-262-1(CKB)1000000000716271(EBL)420897(OCoLC)437107946(SSID)ssj0000227995(PQKBManifestationID)11225788(PQKBTitleCode)TC0000227995(PQKBWorkID)10270735(PQKB)10728194(MiAaPQ)EBC420897(OCoLC)646806919(StDuBDS)EDZ0000077506(Au-PeEL)EBL420897(CaPaEBR)ebr10285275(CaONFJC)MIL202063(EXLCZ)99100000000071627120120418d2008 fy| 0engur|n|---|||||txtccrProblems in marketing[electronic resource]. applying key concepts and techniques /Luiz Moutinho & Charles Chien2nd ed.Los Angeles, [Calif.] ;London SAGEc20081 online resource (337 p.)Description based upon print version of record.1-4462-2094-X 0-7619-7179-3 Includes bibliographical references and index.Cover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; IndexFully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.MarketingElectronic books.Marketing.658.8Moutinho Luiz116945Chien Charles S1035005StDuBDSStDuBDSBOOK9910454288303321Problems in marketing2454461UNINA