04880nam 2200673Ia 450 991045423810332120200520144314.01-281-80166-697866118016630-8135-4553-610.36019/9780813545530(CKB)1000000000576811(EBL)361667(OCoLC)476190984(SSID)ssj0000270808(PQKBManifestationID)11192911(PQKBTitleCode)TC0000270808(PQKBWorkID)10279819(PQKB)10355762(MiAaPQ)EBC361667(OCoLC)289920350(MdBmJHUP)muse8229(DE-B1597)529289(DE-B1597)9780813545530(Au-PeEL)EBL361667(CaPaEBR)ebr10251789(CaONFJC)MIL180166(OCoLC)1153531607(EXLCZ)99100000000057681120071126d2008 ub 0engur|n|---|||||txtccrWhat were they thinking?[electronic resource] crisis communication : the good, the bad, and the totally clueless /Steve AdubatoNew Brunswick, N.J. Rutgers University Pressc20081 online resource (263 p.)Description based upon print version of record.0-8135-4361-4 Includes bibliographical references.Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHORSome corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them? Crisis managementUnited StatesCase studiesPublic relationsUnited StatesCase studiesCommunicationElectronic books.Crisis managementPublic relationsCommunication.658.4/056Adubato Steve1032840MiAaPQMiAaPQMiAaPQBOOK9910454238103321What were they thinking2464317UNINA