01490nam 2200517 a 450 991045399960332120200520144314.0981-4312-19-30-462-09347-6(CKB)1000000000724102(CtWfDGI)bkb00034397(SSID)ssj0000495097(PQKBManifestationID)11323551(PQKBTitleCode)TC0000495097(PQKBWorkID)10453102(PQKB)10618556(MiAaPQ)EBC3017170(PPN)170232336(Au-PeEL)EBL3017170(CaPaEBR)ebr10424349(OCoLC)613881498(EXLCZ)99100000000072410220101201d2008 uy 0engurzn||||||txtccrIgniting the brand[electronic resource] strategies that have shot brands to success /Jonathan CahillLondon Marshall Cavendish Business2008176 p. illTitle from title screen.1-904879-09-8 Includes bibliographical references and index.Branding (Marketing)Electronic books.Branding (Marketing)658.8Cahill Jonathan962922MiAaPQMiAaPQMiAaPQBOOK9910453999603321Igniting the brand2183382UNINA