03514nam 2200685Ia 450 991045378670332120200520144314.01-134-07669-X1-281-90131-897866119013180-203-88708-5(CKB)1000000000579654(EBL)369082(OCoLC)437236636(SSID)ssj0000155850(PQKBManifestationID)11151549(PQKBTitleCode)TC0000155850(PQKBWorkID)10113467(PQKB)11351955(MiAaPQ)EBC369082(Au-PeEL)EBL369082(CaPaEBR)ebr10267203(CaONFJC)MIL190131(EXLCZ)99100000000057965420080527d2008 uy 0engur|n|---|||||txtccrFlagship marketing[electronic resource] /edited by Tony Kent and Reva BrownAbingdon, Oxon ;New York, NY Routledge20081 online resource (241 p.)Routledge Advances in Management and Business Studies ;v.v. 39Description based upon print version of record.0-415-81211-9 0-415-43602-8 Includes bibliographical references and index.Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; IndexFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial anRoutledge Advances in Management and Business StudiesFlagship storesMarketingBranding (Marketing)Place marketingElectronic books.Flagship storesMarketing.Branding (Marketing)Place marketing.658.8/2658.82Kent Tony(A. E.)952159Brown Reva Berman1939-952160MiAaPQMiAaPQMiAaPQBOOK9910453786703321Flagship marketing2152553UNINA