02458nam 2200577 450 991045371630332120200520144314.081-321-1801-481-321-1788-3(CKB)2550000001165386(EBL)1566832(OCoLC)864383480(SSID)ssj0001059860(PQKBManifestationID)12380964(PQKBTitleCode)TC0001059860(PQKBWorkID)11086276(PQKB)11452023(MiAaPQ)EBC1566832(Au-PeEL)EBL1566832(CaPaEBR)ebr10809910(CaONFJC)MIL546663(EXLCZ)99255000000116538620130805h20132013 uy| 0engur|n|---|||||txtccrThe Indian media business /Vanita Kohli-KhandekarFourth edition.New Delhi ;Thousand Oaks :SAGE Publications,[2013]©20131 online resource (484 p.)Description based upon print version of record.81-321-1356-X 1-306-15412-X Includes bibliographical references and index.Cover; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -Print; 2 -Television; 3 - Film; 4 - Music; 5 - Radio; 6 - Digital; 7 -Out-of-home; 8 - Events; References and Select Bibliography; Index; About the AuthorThe Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.The outstanding feature of the fourth edition is a new chapter oMass mediaIndiaElectronic books.Mass media302.23/0954Kohli Vanita859993MiAaPQMiAaPQMiAaPQBOOK9910453716303321The Indian media business1918984UNINA