02187nam 2200589 450 991045371280332120200520144314.081-321-1781-6(CKB)2550000001165383(CaPaEBR)ebrary10809915(SSID)ssj0001060211(PQKBManifestationID)12489626(PQKBTitleCode)TC0001060211(PQKBWorkID)11085954(PQKB)10577209(MiAaPQ)EBC1566827(Au-PeEL)EBL1566827(CaPaEBR)ebr10809915(CaONFJC)MIL546660(OCoLC)864140947(EXLCZ)99255000000116538320130826h20132013 uy| 0engurcnu||||||||txtccrProfitable customer engagement concepts, metrics, and strategies /V. KumarThousand Oaks :SAGE Publications India Pvt. Ltd,[2013]©20131 online resource (341 p.)Bibliographic Level Mode of Issuance: Monograph81-321-1340-3 1-306-15409-X Includes bibliographical references and index.List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.Customer relationsManagementBranding (Marketing)ProfitElectronic books.Customer relationsManagement.Branding (Marketing)Profit.658.8/12Kumar V.1957-49360MiAaPQMiAaPQMiAaPQBOOK9910453712803321Profitable customer engagement2269979UNINA