03205nam 2200709 450 991045360760332120200520144314.01-60994-966-81-60994-965-X(CKB)2550000001278085(EBL)1565984(SSID)ssj0001181698(PQKBManifestationID)12522889(PQKBTitleCode)TC0001181698(PQKBWorkID)11145521(PQKB)10874997(MiAaPQ)EBC1565984(CaSebORM)9781609949648(PPN)179863606(Au-PeEL)EBL1565984(CaPaEBR)ebr10865342(CaONFJC)MIL600125(OCoLC)878406245(EXLCZ)99255000000127808520140507h20142014 uy 0engurunu|||||txtccrOverfished ocean strategy powering up innovation for a resource-deprived world /Nadya Zhexembayeva ; cover design, Wes Youssi1st ed.San Francisco, California :Berrett-Koehler Publishers,2014.©20141 online resource (209 p.)Includes index.1-60994-964-1 1-306-68874-4 Includes bibliographical references and index.Cover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; About the AuthorWe all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division. Over fished Ocean Strategy offers five essential principles for innovating in this nSustainable developmentRecycling (Waste, etc.)ScarcityGreen marketingNatural resourcesManagementElectronic books.Sustainable development.Recycling (Waste, etc.)Scarcity.Green marketing.Natural resourcesManagement.658.4/083Zhexembayeva Nadya859987Youssi WesMiAaPQMiAaPQMiAaPQBOOK9910453607603321Overfished ocean strategy1918975UNINA