03431nam 2200745 450 991045341690332120200520144314.01-60649-697-2(CKB)2550000001179553(EBL)1582127(OCoLC)866447460(SSID)ssj0001141686(PQKBManifestationID)12490274(PQKBTitleCode)TC0001141686(PQKBWorkID)11090870(PQKB)11724095(OCoLC)867482208(CaBNVSL)swl00403004(MiAaPQ)EBC1582127(Au-PeEL)EBL1582127(CaPaEBR)ebr10821748(CaONFJC)MIL559692(EXLCZ)99255000000117955320140105d2014 fy 0engur|n|---|||||txtccrDynamic customer strategy today's CRM /John F. Tanner, JrFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2014.1 online resource (168 p.)Marketing strategy collection,2150-9662Part of: 2014 digital library.1-60649-696-4 1-306-28441-4 Includes bibliographical references (pages 149-150) and index.1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index.Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.2014 digital library.Marketing strategy collection.2150-9662.Customer relationsManagementElectronic books.big datacustomer relationship managementcustomer strategyomnichannel marketing,multichannel marketingshopper journeypath to purchaseattribution modelingdynamic customer strategyintegrated marketing managementmarketing automationCustomer relationsManagement.658.812Tanner John F.24701MiAaPQMiAaPQMiAaPQBOOK9910453416903321Dynamic customer strategy1898687UNINA