03250nam 2200637Ia 450 991045339960332120200520144314.03-8349-8146-X10.1007/978-3-8349-8146-2(CKB)1000000000545998(EBL)747565(OCoLC)828800115(SSID)ssj0000630946(PQKBManifestationID)11430100(PQKBTitleCode)TC0000630946(PQKBWorkID)10590452(PQKB)11652120(DE-He213)978-3-8349-8146-2(MiAaPQ)EBC747565(PPN)132862247(Au-PeEL)EBL747565(CaPaEBR)ebr10266964(EXLCZ)99100000000054599820090316d2008 uy 0engur|n|---|||||txtccrSourcing of services[electronic resource] international aspects and complex categories /Lydia Bals. With a foreword by Christopher Jahns1st ed.Wiesbaden Gabler20081 online resource (128 p.)Einkauf, Logistik und Supply Chain ManagementDescription based upon print version of record.3-8349-1190-9 Includes bibliographical references (p. [101]-117).Offshoring: Dimensions and Diffusion of a New Business Concept -- Barriers of Purchasing Involvement in Marketing Service Procurement -- A Theoretical Approach to Problems in Buying Agency Services.Companies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce. Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.Einkauf, Logistik und Supply Chain ManagementContracting outOffshore outsourcingInternational business enterprisesManagementElectronic books.Contracting out.Offshore outsourcing.International business enterprisesManagement.658.4058Bals Lydia877781MiAaPQMiAaPQMiAaPQBOOK9910453399603321Sourcing of services1959878UNINA