03025nam 22006371 450 991045329200332120200520144314.01-55570-954-0(CKB)2550000001151565(EBL)1492912(SSID)ssj0001041739(PQKBManifestationID)11545637(PQKBTitleCode)TC0001041739(PQKBWorkID)11045987(PQKB)10505056(MiAaPQ)EBC1492912(Au-PeEL)EBL1492912(CaPaEBR)ebr10788467(OCoLC)862608482(EXLCZ)99255000000115156520130729d2013 uy 0engur|n|---|||||txtccrWeb analytics strategies for information professionals a LITA guide /Tabatha Farney and Nina McHaleChicago :ALA TechSource,2013.1 online resource (236 p.)LITA guideDescription based upon print version of record.1-55570-897-8 Includes bibliographical references and index.Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.LITA guides.Library statisticsLibrary Web sitesManagementLibrary Web sitesStatistical methodsWeb usage miningElectronic books.Library statistics.Library Web sitesManagement.Library Web sitesStatistical methods.Web usage mining.025.17/4Farney Tabatha936278McHale Nina936279Library and Information Technology Association (U.S.)MiAaPQMiAaPQMiAaPQBOOK9910453292003321Web analytics strategies for information professionals2109152UNINA