03360nam 2200685 450 991045312920332120200520144314.01-118-41639-21-118-41912-X(CKB)2550000001127225(EBL)1443894(OCoLC)861080283(SSID)ssj0001001933(PQKBManifestationID)11620825(PQKBTitleCode)TC0001001933(PQKBWorkID)10968002(PQKB)10480510(MiAaPQ)EBC1443894(DLC) 2013027614(Au-PeEL)EBL1443894(CaPaEBR)ebr10780751(CaONFJC)MIL527889(OCoLC)852488721(EXLCZ)99255000000112722520130702h20142014 uy| 0engur|n|---|||||txtccrHealth communication from theory to practice /Renata SchiavoSecond edition.San Francisco :Jossey-Bass,[2014]©20141 online resource (658 p.)Jossey-Bass public health ;217Description based upon print version of record.1-118-12219-4 1-299-96638-1 Includes bibliographical references and indexes.part one. Introduction to health communication -- part two. Health communication approaches and action areas -- part three. Planning, implementing, and evaluating a health communication intervention -- part four. Case studies and lessons from the field."Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--Provided by publisher.Jossey-Bass Public HealthCommunication in medicineUnited StatesHealth promotionUnited StatesHealth planningUnited StatesElectronic books.Communication in medicineHealth promotionHealth planning610.1/4MED078000bisacshSchiavo Renata879085MiAaPQMiAaPQMiAaPQBOOK9910453129203321Health communication1963097UNINA