03145nam 2200757 a 450 991045287400332120130331114305.01-60649-487-210.4128/9781606494875(CKB)2550000001042855(EBL)1048406(SSID)ssj0000970151(PQKBManifestationID)12337802(PQKBTitleCode)TC0000970151(PQKBWorkID)11000667(PQKB)11557042(OCoLC)834603503(CaBNVSL)swl00402239(MiAaPQ)EBC1048406(Au-PeEL)EBL1048406(CaPaEBR)ebr10678407(CaONFJC)MIL824742(OCoLC)854969214(EXLCZ)99255000000104285520130401d2013 fy 0engur|n|---|||||txtccrBusiness model design and learning[electronic resource] a strategic guide /Barbara Spencer1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press20131 online resource (150 p.)Strategic management collection,2150-9646Part of: 2013 digital library.Includes index.1-60649-486-4 Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index.The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.2013 digital library.Strategic management collection.2150-9646Business planningElectronic books.business modelbusiness model componentsbusiness model lensescustomer value propositionvalue appropriationprofit formulatarget customercustomer perceived valuecustomer value agreementcustomer value relationshipbusiness model experimentationbusiness modelingBusiness planning.658.4012Spencer Barbara146808MiAaPQMiAaPQMiAaPQBOOK9910452874003321Business model design and learning2070864UNINA