03377nam 2200565 450 991046497450332120200520144314.093-5150-096-9(CKB)3710000000214619(EBL)1757340(OCoLC)885208484(SSID)ssj0001290216(PQKBManifestationID)12568988(PQKBTitleCode)TC0001290216(PQKBWorkID)11235757(PQKB)10634600(MiAaPQ)EBC1757340(Au-PeEL)EBL1757340(CaPaEBR)ebr10901995(CaONFJC)MIL634365(EXLCZ)99371000000021461920140818h20142014 uy 0engur|n|---|||||txtccrAgri-input marketing in India /Pingali Venugopal, Ram KaundinyaNew Delhi, India :Sage,2014.©20141 online resource (271 p.)Description based upon print version of record.81-321-1771-9 Includes bibliographical references and indexes.Cover; Contents; Foreword; Preface; Acknowledgments; 1 - Introduction: Agri-input Market at Crossroads; Part I: The Past; 2 - Agricultural Situation in India and Agri-inputs; 3 - Land: The Fixed Factor of Production; 4 - Government Policies: Creating an Environment for Input Usage; 5 - Improve Agronomic Potential; 6 - Infrastructure Development: Removing Constraints; 7 - Agricultural Extension Programs in India; 8 - Adoption: The Beginning of the Agri-input Sector; Part II - The Present; 9 - Agri-input Market: Current Competitive Situation; 10 - Buying Behavior for Inputs11 - Impact of Agri-input Usagein IndiaPART III: The Future; 12 - Sustainable Agriculture: New Objective; 13 - Strategies for Agri-input Marketing (Basis for Positioning Strategy); 14 - Technical Knowledge-basedMarketing (Basis for Product and Pricing Strategy); 15 - Building Trust through Knowledge Transfer (Basis for Promotion Strategy); 16 - Integrated Agri-input Supply Model (Basis for Place Strategy); 17 - Future Directions (Implementation Aspects); Bibliography; Profile of Industry Experts Who Shared Their Views on the Subject; Author Index; Subject Index; About the Authors<p style=""text-align: justify;"">Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align thAgricultural industriesIndiaMarketingElectronic books.Agricultural industriesMarketing.338.10954Venugopal Pingali1958-979581Kaundinya RamMiAaPQMiAaPQMiAaPQBOOK9910464974503321Agri-input marketing in India2233861UNINA02063nam 2200589Ia 450 991045259990332120200520144314.00-19-173235-4(CKB)2550000001039198(SSID)ssj0000854502(PQKBManifestationID)12340065(PQKBTitleCode)TC0000854502(PQKBWorkID)10902897(PQKB)10056751(StDuBDS)EDZ0000082748(MiAaPQ)EBC3055132(PPN)23720049X(Au-PeEL)EBL3055132(CaPaEBR)ebr10673145(OCoLC)935285516(EXLCZ)99255000000103919819860213e20081987 uy 0engur|||||||||||txtccrHamlet[electronic resource] /edited by G.R. HibbardOxford ;New York Oxford University Press2008, c19871 online resource (ix, 406 p.) ill., portsThe Oxford ShakespeareBibliographic Level Mode of Issuance: Monograph0-19-812910-6 Includes bibliographical references and index.In his introduction Professor Hibbard explains the process by which variant texts were fused in the 18th century to create the most commonly used text of today. Drawing on critical and theatrical history, he shows how this fusion makes 'Hamlet' seem a much more 'problematic' play than it was when it originally appeared in 1623.Oxford Shakespeare.Hamlet (Legendary character)TragedyElectronic books.Hamlet (Legendary character)Tragedy.822.3/3428.6Shakespeare William1564-1616.132200Hibbard G. R(George Richard),1915-944110MiAaPQMiAaPQMiAaPQBOOK9910452599903321Hamlet2131123UNINA