04310nam 2200721 450 991045207340332120200520144314.00-262-25711-41-282-09682-697866120968221-4294-1003-5(CKB)1000000000465584(CtWfDGI)bkb00018549(SSID)ssj0000211176(PQKBManifestationID)11200981(PQKBTitleCode)TC0000211176(PQKBWorkID)10292085(PQKB)10524445(MiAaPQ)EBC3338606(CaBNVSL)mat06267348(IDAMS)0b000064818b4336(IEEE)6267348(OCoLC)73804933(OCoLC)473716272(OCoLC)568000704(OCoLC)648225658(OCoLC)722565559(OCoLC)728037243(OCoLC)743198126(OCoLC)815776338(OCoLC)888697009(OCoLC)961608572(OCoLC)962586174(OCoLC)1037505239(OCoLC-P)73804933(MaCbMITP)5016(Au-PeEL)EBL3338606(CaPaEBR)ebr10173665(CaONFJC)MIL209682(OCoLC)73804933(EXLCZ)99100000000046558420151223d2008 uy engurzn||||||txtccrNiche envy marketing discrimination in the digital age /Joseph TurowCambridge, Massachusetts :MIT Press,c2006[Piscataqay, New Jersey] :IEEE Xplore,[2008]viii, 225 pIncludes index.0-262-20165-8 Includes bibliographical references (p. [193]-215) and index.A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere.We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.Consumer profilingMarket segmentationMarketingTechnological innovationsCustomer servicesTechnological innovationsElectronic books.Consumer profiling.Market segmentation.MarketingTechnological innovations.Customer servicesTechnological innovations.658.834Turow Joseph801217CaBNVSLCaBNVSLCaBNVSLBOOK9910452073403321Niche envy2173012UNINA00988nam a2200253 i 450099100244312970753620020508200316.0950927s1980 it ||| | ita b11010083-39ule_instPARLA162728ExLDip.to FilosofiaitaCreativita', educazione e cultura :Convegno Internazionale Fondazione Giorgio Cini :Venezia 9-11 novembre 1978Roma :Istituto della Enciclopedia Italiana Treccani,1980330 p. ;24 cm.Studi e programmazione sugli interventi educativi ;1Convegno di StudiDidatticaEducazione.b1101008323-02-1728-06-02991002443129707536LE005 MF 32 M 3812005000230493le005-E0.00-l- 00000.i1112759428-06-02Creativita', educazione e cultura861229UNISALENTOle00501-01-95ma -itait 0101526nam a2200373 a 450099100326692970753620250528160618.0031015s1995 it 000 0 mul d8876420495b12402722-39ule_instDip.to FilosofiaitaSocioculturale Scslatitaeng53823Petrus :Peregrinus455995Opera /Petrus Peregrinus de Maricourt ; a cura di Loris Sturlese e Ron B. ThomsonPisa :Scuola Normale Superiore,1995208 p. :ill. ;24 cmCentro di cultura medievale ;5Testo latinoContiene: Epistula de magnete ; Nova compositio astrolabii particularisMagnetismoTeorieSturlese, LorisThomson, Ron B.Nova compositio astrolabii particularisEpistula de magneteCentro di cultura medievale ;5.b1240272223-02-1215-10-03991003266929707536LE007 189 PET 01.0112007000150665le007gE30.00-l-01010.i1482358509-09-08LE005 189 PET04. 0112005000140075le005-E0.00-l-01110.i1281359x15-10-03LE016 FON 3612016000046328le016Fondo NencinE10.00-no00000.i1438901009-03-07Opera167363UNISALENTOle007le005le016- -m--mulit0301231nam0 22003493i 450 TSA001323320251003044415.00471185752Wiley-VCH1560815795VCH978047118575820170411d1994 ||||0itac50 baengusz01i xxxe z01nz01ncRDAcarrierRheologyprinciples, measurements, and applicationsChristopher W. MacoskoNew York [etc.]Wiley-VCHc1994XVIII, 550 p.ill.26 cm.Advances in interfacial engineering series001TSA00132342001 Advances in interfacial engineering seriesREOLOGIAFIRMILC046007I531.11DINAMICA20Macosko, Christopher W.TSAV0069520709682ITIT-00000020170411IT-BN0095 NAP 01SALA DING $TSA0013233Biblioteca Centralizzata di Ateneo1 v. 01SALA DING 531.11 MAC.rh 0102 0000064015 VMA 1 v.Y 2007111920071119 01Rheology120462UNISANNIO