02593nam 2200649 a 450 991045203600332120200520144314.01-281-12854-697866111285480-8144-2996-3(CKB)1000000000467250(CtWfDGI)bkb00016104(SSID)ssj0000233664(PQKBManifestationID)11220109(PQKBTitleCode)TC0000233664(PQKBWorkID)10235296(PQKB)11528954(MiAaPQ)EBC3001844(Au-PeEL)EBL3001844(CaPaEBR)ebr10196186(CaONFJC)MIL112854(OCoLC)77565112(EXLCZ)99100000000046725020060818d2007 uy 0engurzn||||||txtccrRebuilding brand America[electronic resource] what we must do to restore our reputation and safeguard the future of American business abroad /Dick MartinNew York American Management Associationc2007296 p. illTitle from title screen.0-8144-7333-4 Includes bibliographical references (p. [263]-287) and index.Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.Brand name productsUnited StatesBranding (Marketing)United StatesInternational economic relationsAnti-AmericanismAnti-AmericanismArab countriesUnited StatesRelationsElectronic books.Brand name productsBranding (Marketing)International economic relations.Anti-Americanism.Anti-Americanism658.8/27Martin Dick1946-938460MiAaPQMiAaPQMiAaPQBOOK9910452036003321Rebuilding brand America2122021UNINA