02196nam 2200685Ia 450 991045181660332120200520144314.01-55458-125-71-4356-4448-4(CKB)1000000000483065(OCoLC)568535539(CaPaEBR)ebrary10220378(SSID)ssj0000268575(PQKBManifestationID)11229401(PQKBTitleCode)TC0000268575(PQKBWorkID)10235350(PQKB)11534494(CaPaEBR)422860(CaBNvSL)thg00604222 (MiAaPQ)EBC3255583(MiAaPQ)EBC3050359(OCoLC)1016601137(MdBmJHUP)muse48107(Au-PeEL)EBL3050359(CaPaEBR)ebr10227074(OCoLC)922951266(EXLCZ)99100000000048306520071108d2008 uy 0engurcn|||||||||txtccrVulcans, earthlings and marketing ROI[electronic resource] getting finance, marketing and advertising onto the same planet /David Rutherford and Jonathan KnowlesWaterloo, Ont. Wilfrid Laurier University Pressc20081 online resource (172 p.) Co-published by the Institute of Communication Agencies.1554580316 1-55458-031-5 Includes bibliographical references (p. 135-137) and index.AdvertisingRate of returnBrand name productsValuationMarketingFinanceRate of returnElectronic books.AdvertisingRate of return.Brand name productsValuation.MarketingFinance.Rate of return.658.8Rutherford David987360Knowles Jonathan987361Institute of Communication Agencies.MiAaPQMiAaPQMiAaPQBOOK9910451816603321Vulcans, earthlings and marketing ROI2256685UNINA